Tuamoto: Marketing biggest problem here
The biggest problem and hindrance in expanding the tourism industry in Solomon Islands is the lack of promotion and marketing of Solomon Island products on the international markets.
Solomon Island visitors bureau (SIVB) chief executive officer (CEO) Josefa Tuamoto revealed this in an interview with this paper in Gizo on Tuesday.
“Solomon Island has a lot of resources and pleasurable sites that tourists would love to visit and spend time out.
“But the biggest problem why this country receives very low number of tourists coming here is the lack of promotions and marketing of this country’s products abroad,” Mr Tuamoto who is currently in the Western province said.
He said few other accommodations need to be improved while all accommodations are up to standard that can able to accommodate tourist.
“Most times we do internal markets which resulted this country receiving low number of tourists coming here every time.
“In order for us to get a good number of tourists coming into our country we need to market our products externally which means we must have to go onto Australia, New Zealand, Europe, United States and other Asian countries to market our products in order to get a high numbers of tourists coming into our country,” Mr Tuamoto said.
He said the little influx of tourists in the country had discouraged many operators to pursue tourism industry.
“SIVB is taking a step to change to try and market our products abroad.
“Now SIVB is working on a best possible strategy to ensure we could able to market out our products abroad.
“Soon some travel writers will come here to do more writings about our products and also we will bring some associations here to go and market our products in Australia, New Zealand, USA and very soon Asia,” he said.
Mr Tuamoto said many people did not know about Solomon Island though they are from our neighboring Australia and New Zealand.
“Some people in New Zealand and Australian does not know about Solomon Island because of lack of promotions and marketing externally.
“Therefore SIVB is working closely with the associations and other international travel agents to help and market this country abroad,” he said.
Solomon Island visitors bureau (SIVB) chief executive officer (CEO) Josefa Tuamoto revealed this in an interview with this paper in Gizo on Tuesday.
“Solomon Island has a lot of resources and pleasurable sites that tourists would love to visit and spend time out.
“But the biggest problem why this country receives very low number of tourists coming here is the lack of promotions and marketing of this country’s products abroad,” Mr Tuamoto who is currently in the Western province said.
He said few other accommodations need to be improved while all accommodations are up to standard that can able to accommodate tourist.
“Most times we do internal markets which resulted this country receiving low number of tourists coming here every time.
“In order for us to get a good number of tourists coming into our country we need to market our products externally which means we must have to go onto Australia, New Zealand, Europe, United States and other Asian countries to market our products in order to get a high numbers of tourists coming into our country,” Mr Tuamoto said.
He said the little influx of tourists in the country had discouraged many operators to pursue tourism industry.
“SIVB is taking a step to change to try and market our products abroad.
“Now SIVB is working on a best possible strategy to ensure we could able to market out our products abroad.
“Soon some travel writers will come here to do more writings about our products and also we will bring some associations here to go and market our products in Australia, New Zealand, USA and very soon Asia,” he said.
Mr Tuamoto said many people did not know about Solomon Island though they are from our neighboring Australia and New Zealand.
“Some people in New Zealand and Australian does not know about Solomon Island because of lack of promotions and marketing externally.
“Therefore SIVB is working closely with the associations and other international travel agents to help and market this country abroad,” he said.
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